Malak Essoudi
Brand Designer & Strategist | UI/UX | Graphic Designer
A cozy coffee shop, a warm pastry, and a few hours where everything feels a little slower. ☕️🥐
Roast & Co. is a café and bakery identity built around that feeling.
I wanted the brand to feel familiar, playful, and full of character, using a warm nostalgic palette, chunky...
Introducing Amber & Ash, a candle and home fragrance brand built around warmth, atmosphere, and the quiet rituals of home.
For this identity, I wanted to create something that felt refined and sensory without becoming overly luxurious or cold.
The visual system combines earthy...
I’ve been working on the Aegis Partners identity and I’m honestly a little stuck with it.
Something feels slightly off to me, especially with the color palette. The colors feel a bit too harsh, and I’m not sure the overall direction is landing exactly where I want it to.
Before I...
One of the things I love most about branding is discovering how far you can push something that initially feels completely ordinary.
For Vortex Active, I used Inter, one of the most familiar and widely used typefaces out there, and challenged myself to transform it into something...
The door is open.
Dear Little One is out in the world, a project about going back to the room that raised you, built for the #FigmaMakeathon.
Some people have cried. Some have sat in silence after. If that sounds like your kind of healing, here's where to find it:
Instagram:
