Maxim Patev

Sometimes one tiny detail is enough to build an entire brand identity.

Koto just redesigned Giffgaff, and my favourite part is how they've turned the final “f” in the logo into a small arrow.

That simple shape becomes the foundation of the whole visual system, appearing across the...

SIDE A - Press Play Like It's 1985.

What if a video player felt like something you could actually touch?

SIDE A is my take on a Video.js v10 skin, inspired by vintage tape decks and the tactile experience of analog technology.

I wanted to move away from the usual minimal video...

Fable 5.2 is making 3D creation a lot more interesting.

With its new AI agent, the idea of going from a simple prompt to a 3D scene, refining it, and bringing it to life feels closer than ever.

I wanted to explore that idea through a short cinematic concept, focusing on four parts...

This is the kind of campaign that makes me want to explore a city.

Rotterdam-based studio From Form created this year's visual identity for Amsterdam Museum Night, and it's wonderfully strange.

Instead of typical museum posters with artworks and event information, they've created...