Maxim Patev
I build brands from identity to digital experience.
Texim Holding is a Bulgarian family business with a remarkable history stretching back to the 1960s, connected to one of the country’s most influential business stories.
My goal with the website was to transform that history into a modern, immersive digital experience rather than a traditional corporate website.
The design combines strong typography, archival photography, editorial layouts and a long-form interactive timeline to guide users through Texim’s story — from its early years and international expansion to the company it is today.
A major focus was balancing heritage with a contemporary investment identity, giving the historical content enough space and character while keeping the overall experience clean, premium and forward-looking.
The result is a website that works both as a company presentation and as a digital archive of the Texim story, connecting its past, present and future through one consistent visual experience.
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NEWMA is a Swiss fintech and private wealth company built around a young, ambitious founding team and a vision to rethink how technology, trading and wealth management come together.
I worked on the project during my time at Studio Rubik, where our team helped shape NEWMA from its early stages into a complete and recognizable brand.
My involvement focused on the brand identity, visual direction and digital experience, helping translate the company’s vision into a contemporary identity that could work across its website, platform, communication and wider brand ecosystem.
The project later reached an international audience, with NEWMA showcased in Davos during the World Economic Forum 2025, alongside its growing presence across Switzerland and other international markets.
It was a great opportunity to work on a fintech brand from an early stage and help build a visual identity capable of growing alongside an ambitious young company.
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I’m excited to share KHAN - a burger brand built around one of the most recognizable parts of Bulgarian history.
The idea was to create something far beyond a typical fast-food identity. The brand takes inspiration from the legendary Bulgarian Khans, with each burger connected to a different historical leader and given its own character and story.
My role covered the complete brand identity, visual direction, creative concept and product design, building a system that could work across packaging, restaurant environments, food trucks, advertising and digital touchpoints.
Instead of following the bright and playful visual language commonly used by fast-food brands, KHAN was designed to feel bold, powerful and premium, combining historical references with a modern street-food attitude.
The goal was simple - create a burger brand people could recognize instantly, while giving every part of the experience a story behind it.
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Hi there, Here is another one of my projects - Brain Trust Real Estate. Brain Trust (https://www.braintrust.bg/) is a real estate company with more than 15 years of experience in the market, with listings in all major continets and this project started with one clear goal - to completely refresh the brand and bring its digital presence up to the same level as the business itself.
The project included a full rebrand, visual identity, website design, and app design and development, creating one consistent experience across every touchpoint.
My role was to shape the new visual direction of the brand and translate it into a modern digital system - from the identity and graphic language to the website, property platform, and mobile app.
The result is a cleaner, more premium and contemporary real estate brand, designed to feel trustworthy, established, and easy to use across both desktop and mobile.
Website
(https://www.braintrust.bg/)Google play
(https://play.google.com/store/apps/details?id=bg.braintrust.app)App Store
(https://apps.apple.com/bg/app/brain-trust/id6783337753)
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