Rustberry is one of my first branding projects, built around the idea of taking something niche and giving it a fresh identity. The brand is still in development, but I had the chance to help shape its direction through logo design, clothing concepts, and the overall visual style. We explored a few different ideas along the way, but the logo is definitely my favorite part of the whole project.

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Texim Holding is a Bulgarian family business with a remarkable history stretching back to the 1960s, connected to one of the country’s most influential business stories. My goal with the website was to transform that history into a modern, immersive digital experience rather than a traditional corporate website. The design combines strong typography, archival photography, editorial layouts and a long-form interactive timeline to guide users through Texim’s story — from its early years and international expansion to the company it is today. A major focus was balancing heritage with a contemporary investment identity, giving the historical content enough space and character while keeping the overall experience clean, premium and forward-looking. The result is a website that works both as a company presentation and as a digital archive of the Texim story, connecting its past, present and future through one consistent visual experience.

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Cover image for NEWMA is a Swiss fintech

NEWMA is a Swiss fintech and private wealth company built around a young, ambitious founding team and a vision to rethink how technology, trading and wealth management come together. I worked on the project during my time at Studio Rubik, where our team helped shape NEWMA from its early stages into a complete and recognizable brand. My involvement focused on the brand identity, visual direction and digital experience, helping translate the company’s vision into a contemporary identity that could work across its website, platform, communication and wider brand ecosystem. The project later reached an international audience, with NEWMA showcased in Davos during the World Economic Forum 2025, alongside its growing presence across Switzerland and other international markets. It was a great opportunity to work on a fintech brand from an early stage and help build a visual identity capable of growing alongside an ambitious young company.

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Cover image for I’m excited to share KHAN

I’m excited to share KHAN - a burger brand built around one of the most recognizable parts of Bulgarian history. The idea was to create something far beyond a typical fast-food identity. The brand takes inspiration from the legendary Bulgarian Khans, with each burger connected to a different historical leader and given its own character and story. My role covered the complete brand identity, visual direction, creative concept and product design, building a system that could work across packaging, restaurant environments, food trucks, advertising and digital touchpoints. Instead of following the bright and playful visual language commonly used by fast-food brands, KHAN was designed to feel bold, powerful and premium, combining historical references with a modern street-food attitude. The goal was simple - create a burger brand people could recognize instantly, while giving every part of the experience a story behind it.

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Maxim Patev

Website & app design, development, and brand identity.