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Masudur Rahman
Product Designer
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Masudur is ready for their next project!
Most customer apps don’t lose users because of missing features.
They lose them because of poor UX.
We tested two approaches.
Version A focuses on clarity.
Version B focuses on completeness.
Here’s what we learned 👇
Version A wins.
Not because it does less — but because it...
Overview
Tandem helps businesses manage and scale procurement across multiple locations. While the product had strong fundamentals, the existing UI and design system created friction in onboarding, checkout, and daily workflows—limiting growth and user satisfaction.
Problem
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