Maryam Shakeel

Instagram changed its wordmark last week, and my 2 cents on this is that they've stayed true to their identity.

Instagram isnot just a photo posting app anymore. The way Instagram feeds are often curated now by brands actually goes along well with the new identity. The...

wrapped up a project I'm genuinely proud of. I built the entire social media strategy and launch playbook for Legacy Building, a privacy-first journaling app, starting completely from scratch. There was no audience, no content, nothing posted anywhere. Just a founder with a...

Marketers, I need your takes 👇

I've been deep in content strategy lately and I keep coming back to the same question: what's actually working right now?

Not the stuff everyone's talking about. The specific formats, hooks, or platform behaviors that you personally swear by and...

if you're ever having a bad day, just read your good reviews. It's a confidence booster for sure!