wrapped up a project I'm genuinely proud of. I built the entire social media strategy and launch playbook for Legacy Building, a privacy-first journaling app, starting completely from scratch. There was no audience, no content, nothing posted anywhere. Just a founder with a really thoughtful product and no clear plan for how to introduce it to people.

Over the course of the engagement I put together three audience personas, six content pillars, and a six week launch calendar spanning four platforms, along with scripts, hooks, and captions that were ready to film without any extra back and forth. I also built out a creator outreach plan so they'd have a path into influencer partnerships once they were ready.

The app is already having paying subscribers, which feels like a really good sign for something that started with nothing. It's a nice reminder of what happens when you build the strategy properly before you touch a single piece of content.