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wrapped up a project I'm genuinely proud of. I built the entire social media strategy and launch playbook for Legacy Building, a privacy-first journaling app, starting completely from scratch. There was no audience, no content, nothing posted anywhere. Just a founder with a really thoughtful product and no clear plan for how to introduce it to people.
Over the course of the engagement I put together three audience personas, six content pillars, and a six week launch calendar spanning four platforms, along with scripts, hooks, and captions that were ready to film without any extra back and forth. I also built out a creator outreach plan so they'd have a path into influencer partnerships once they were ready.
The app is already having paying subscribers, which feels like a really good sign for something that started with nothing. It's a nice reminder of what happens when you build the strategy properly before you touch a single piece of content.
NEW PAID PROJECT
Maryam ShakeelDavid Merritt
The network for creativity
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What's your favorite way to organize content as a smm/content creator? Regular Planner or Digital Planner?
I prefer digital since I can share it with my clients and make general organization easier like that without going back and forth
7 voted
23%
23 voted
77%
30 votes
Closed
Digital, for sure — being able to share a live calendar beats emailing updated screenshots every week. Do your clients actually log in and poke around the portal, or do most still just want a quick recap from you?
Just wrapped: brand strategy + copywriting for Start Up Scene's website redesign 🇦🇪
Start Up Scene helps founders and investors set up companies in Dubai navigating 60+ government agencies, trade licenses, visas, and residency. My job was to give that process a voice.
What I delivered:
Brand positioning & tone of voice (the "trusted advisor" archetype calm, precise, bilingual)
Messaging framework: mission, vision, core promise, taglines, CTAs
Full website copy for the redesign of home, services, about, headlines
Vocabulary system (words to use / words to avoid) so every touchpoint sounds consistent
The goal: make a category full of "hassle-free solutions" jargon sound instead like a firm that's actually read your file before you sat down.
📄 Brand book: Startup Scene Brand Book
🌐 Live site: StartUp Scene
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