Muhammad Subhan

If I had only $100 for a new store, I would not split it across five campaigns. I would put $60 into one broad prospecting campaign with my three best creatives, $30 into retargeting the people who watched, clicked or added to cart, and keep $10 back for the one creative that...

Shopify or WooCommerce? I get asked this a lot, and my honest answer is that it depends on what you want to spend your time on. Shopify wins for me when a store owner wants to launch fast, sell fast, and let the platform handle hosting, checkout and the boring parts. WooCommerce...

Right now, video beats everything else in my ad accounts. A short, real video showing the product in use stops the scroll in a way a static image rarely does. Carousel comes second, it works well when the product has details worth swiping through. Static still has a place,...

What's the worst ad account mistake you have ever seen? Mine is simple. A store was spending every day, but the pixel was never firing on the purchase event. Ads looked busy, clicks looked good, and sales looked random, because nothing was actually being measured. We fixed...