Muhammad Subhan

What's the worst ad account mistake you have ever seen? Mine is simple. A store was spending every day, but the pixel was never firing on the purchase event. Ads looked busy, clicks looked good, and sales looked random, because nothing was actually being measured. We fixed...

I check one number before I check any other: how much money came back for every rupee spent yesterday. ROAS tells me the truth faster than any dashboard. CTR tells me the creative is interesting, CPC tells me the auction is fair, but neither tells me if the store actually made...

Most of your store traffic is on mobile, but most stores are still designed on desktop. I open a store on my phone first now, before I look at anything else. If the headline needs zooming, if the buy button sits below three scrolls, if the images load slowly on data, the visitor...

Upsell after the Add to Cart, not before it. I see stores put a pop-up, a bundle offer, and a related-products carousel in front of the buyer before they have even decided to buy. That is not selling, that is interrupting. Let the buyer say yes to the one thing they came for...