If I had only $100 for a new store, I would not split it across five campaigns. I would put $60 into one broad prospecting campaign with my three best creatives, $30 into retargeting the people who watched, clicked or added to cart, and keep $10 back for the one creative that actually wins. No interest stacking, no ten ad sets, no killing an ad after $5. The goal of that $100 is not sales, it is learning which hook, which audience and which product page earns the click. Once one creative proves it can sell, that is where the next budget goes. Where would you put your first $100? #MetaAds #Ecommerce #Shopify