Maryia Belskaya
Illustrator specializing in Mascots, Characters,Brands
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Wave Ape 🏄♂️
A character-driven brand concept built around an energetic, surf-inspired mascot.
For this project, I developed the character and extended the visual direction across packaging and merchandise, creating a consistent illustration and graphic language for the brand.
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One of my recent character-driven brand projects: Fuzzy Freeze ❄️
I developed the mascot as the central visual element of the brand and extended the character into packaging and brand applications.
The goal was to create a playful, recognizable character that could work...
A selection of my digital paintings focused on character, color, composition and visual storytelling
These illustrations explore a more detailed and painterly approach to character-driven artwork, from expressive characters to atmospheric scenes and narrative moments
