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One of my recent character-driven brand projects: Fuzzy Freeze ❄️
I developed the mascot as the central visual element of the brand and extended the character into packaging and brand applications.
The goal was to create a playful, recognizable character that could work consistently across different physical and visual touchpoints.
I love projects where character design becomes part of a bigger brand identity - from the first character concept to packaging and merchandise.
I’m currently open to freelance projects in:
• Character Design
• Mascot Design
• Brand Illustration
• Packaging Illustration
• Merchandise
If you’re working on a brand that needs a distinctive character or visual identity, feel free to reach out.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Building a frozen yogurt brand from scratch and I'm obsessed with the mascot.Packaging, personality, all the tiny details still coming together.
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ODD PAIR — From an idea to a brand world with AI.
A self-initiated experiment in building a snack-brand concept from scratch using AI as a creative collaborator.
Starting with unexpected flavour pairings, I developed ODD PAIR into a complete visual identity: logo, typography, colour palette, packaging, mascot, iconography, campaign imagery and short commercial-style videos.
My toolkit:
• ChatGPT / Codex — concept exploration, brand messaging, creative direction and iteration.
• GPT image generation — product imagery, packaging visualisations, mascot explorations and lifestyle mockups.
• Higgsfield — turning selected stills into short brand films.
• Figma — bringing the assets together into the final brand presentation.
The process wasn’t one prompt and a finished result. I refined packaging consistency, lighting, compositions, human expressions and video movement—keeping what supported the brand and reworking what felt artificial.
Total time: 2 Days ( Concept + Final outcome)
AI helped me explore and produce. My role was to direct, select, refine and connect everything into one recognisable brand.
Stay weird. Snack well.
Concept project. AI-assisted imagery and mockups illustrate a proposed brand experience, not an actual commercial launch.
Full case study here : Click here
Brand Expressions for Munch
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.