Wave Ape πββοΈ A character-driven brand concept built around an energetic, surf-inspired mascot. ...Wave Ape πββοΈ A character-driven brand concept built around an energetic, surf-inspired mascot. ...
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A character-driven brand concept built around an energetic, surf-inspired mascot.
For this project, I developed the character and extended the visual direction across packaging and merchandise, creating a consistent illustration and graphic language for the brand.
The goal was to create a character with a strong personality that could work beyond a single illustration -becoming a recognizable part of the overall brand identity.
I enjoy projects where character design becomes part of something bigger: packaging, merchandise, branding and other visual applications.
The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.