New project: CULTURE, a frozen yogurt brand identity built entirely with AI. I designed the masco...New project: CULTURE, a frozen yogurt brand identity built entirely with AI. I designed the masco...
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Isabella's avatar
Isabella Guran
pro
• Sep 18
New project: CULTURE, a frozen yogurt brand identity built entirely with AI.
I designed the mascot, the packaging system, the social campaigns, and the photography direction, all generated and art directed from the ground up.
This is what AI-powered creative direction actually looks like when it's done with intention.
Check out the full project below.
Check it out
Adobe PhotoshopClaudeKling AI
Rohan's avatar
Rohan Ahmed
pro
• 2d
The mascot living in the cup is what holds the system together, not just the pack. Photography and the yogurt character stay in one tone, so the AI direction still reads as a single brand.
Maty's avatar
Maty Sandoval
max
• 1d
The hand-drawn mascot popping out of a real photo instead of sitting in an all-illustrated scene is such a fun contrast, makes it feel more alive. Which part of the AI workflow took the most iteration, mascot consistency or the photo direction?
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