Maria Luciano

Arcade Theory — Brand System

The Goal:

Create a high-impact, typography-led identity that balances modern minimalism with a lifestyle vibe, ensuring flexibility for both digital and physical branding.

The Solution:

I developed a scalable system including a bold primary wordmark and...

VIVID is a high-energy lifestyle and wellness concept designed for the modern, aesthetic-driven consumer. By pairing a high-impact, electric orange with grounded, earthy tones and bold typography, the identity bridges the gap between vibrant energy and sophisticated luxury. This...

A process‑driven identity exploration for Olea Skincare. I started by building a soft, botanical palette and gathering visual references to define the brand’s tone. From there, I refined the wordmark and supporting elements, shaping a clean, modern direction that reflects Olea’s...

Visualizing your goals, creating your reality.

I designed this trifold brochure to showcase how I elevate brands through intentional, high-end design. It’s a live example of my expertise in layout, typography, and visual storytelling—proving that marketing materials can be both...