pro
Maria Luciano
High-end custom web designs, logos, and marketing content.
New to Contra
Maria is ready for their next project!
Arcade Theory — Brand System
The Goal:
Create a high-impact, typography-led identity that balances modern minimalism with a lifestyle vibe, ensuring flexibility for both digital and physical branding.
The Solution:
I developed a scalable system including a bold primary wordmark and geometric secondary variations. These were designed specifically for signage-readiness and brand clarity.
Technical Standards:
All marks are custom-built to be trademark-safe and delivered in vector formats (SVG/PDF) for perfect scalability from social icons to storefront displays.
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VIVID is a high-energy lifestyle and wellness concept designed for the modern, aesthetic-driven consumer. By pairing a high-impact, electric orange with grounded, earthy tones and bold typography, the identity bridges the gap between vibrant energy and sophisticated luxury. This project showcases a full-scale brand application across digital platforms, physical apparel, and high-end marketing materials.
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A process‑driven identity exploration for Olea Skincare. I started by building a soft, botanical palette and gathering visual references to define the brand’s tone. From there, I refined the wordmark and supporting elements, shaping a clean, modern direction that reflects Olea’s natural, beauty‑focused essence. Sharing the palette, logo concept, and mood‑board to show how the identity comes together.
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Visualizing your goals, creating your reality.
I designed this trifold brochure to showcase how I elevate brands through intentional, high-end design. It’s a live example of my expertise in layout, typography, and visual storytelling—proving that marketing materials can be both functional and aesthetically pleasing.
What this highlights:
• Print & Layout: Modern trifold design with a focus on hierarchy.
• Brand Identity: Cohesive visual language across all platforms.
• Full-Service Design: Showcasing web design, social media, and video production.
Ready to elevate your brand's aesthetic? Let’s build something beautiful together.
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Nero | A Premium Minimalist Branding
Concept:
For the Nero logo concept, I wanted to explore the intersection of luxury and hydration. I focused on creating a visual identity that felt both high-end and refreshing, leaning into a sleek, minimalist aesthetic.
The Work:
Logo Design: Developed a modern, sophisticated wordmark designed for high-end shelf appeal.
Brand Identity: Curated a crisp, clean visual language that communicates purity and premium quality.
Product Mockups: Created realistic product visualizations to show how the brand lives in a retail and lifestyle environment.
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Elia Olive Oil | Brand Identity & Packaging
Project Overview Elia is a visual exploration of Mediterranean luxury and organic purity. My goal was to create a cohesive brand language that feels as fresh as the product itself, centering on organic shapes and a soft, nature-inspired palette.
The Design Approach I focused on "modern simplicity"- balancing sophisticated typography with a clean layout to ensure the product would stand out on high-end retail shelves. This project showcases my process of taking a brand from a primary logo concept to a fully realized 3D product mockup, ensuring every visual touchpoint communicates quality and authenticity.
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Currently managing monthly social media content and visual branding for two clients. Focused on creating high-end, aesthetically pleasing graphics and video/photo edits that drive engagement.
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