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Arcade Theory — Brand System
The Goal:
Create a high-impact, typography-led identity that balances modern minimalism with a lifestyle vibe, ensuring flexibility for both digital and physical branding.
The Solution:
I developed a scalable system including a bold primary wordmark and geometric secondary variations. These were designed specifically for signage-readiness and brand clarity.
Technical Standards:
All marks are custom-built to be trademark-safe and delivered in vector formats (SVG/PDF) for perfect scalability from social icons to storefront displays.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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