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Marcela Partata
Full service agent for digital solutions: web design, ux, ui
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Designed and developed by FluentE
Fluente created an integrated digital platform for Multpex, bringing its public website and internal marketing operations into one connected environment.
The public website showcases Multpex’s industrial automation solutions through product pages, videos, articles and clear paths to request a proposal or assess implementation feasibility. Its mobile-friendly Instagram bio page connects visitors directly to key products, content and contact options.
Behind the website, a centralized administration panel brings together:
Content management: blog articles, media assets and email campaign drafts.
Marketing coordination: a Kanban board with assignments, deadlines, comments and attachments.
Instagram publishing: support for images, carousels, Reels and Stories, with publishing and scheduling controls.
Performance reporting: website, Instagram and email metrics, with weekly comparisons and downloadable reports.
Controlled access: permissions tailored to each team member’s responsibilities.
The result is more than a redesigned website: it is a practical workspace that connects brand communication, content production and performance tracking—helping the Multpex team work with greater consistency, visibility and less manual effort.
Strategy, design and development by Fluente.
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Best Way Travel: a platform that connects travel inspiration with business opportunities.
We transformed the agency’s digital presence into a complete experience: travel itineraries featuring photos, videos, and pricing details, travel tips, and exclusive WhatsApp groups — with navigation designed for both mobile and desktop.
Travelers can request a reservation and start a conversation through WhatsApp. Each inquiry is recorded with consent and source attribution, helping the team understand which pages and campaigns generate opportunities.
Through the admin panel, the agency can update itineraries, images, copy, and contact details, manage its sales pipeline, and review Meta campaign performance — without relying on manual website changes.
Greater independence for the team, more clarity for travelers, and a connected journey from discovery to inquiry and personal assistance.
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Developed for Shipping Line, the platform connects the company’s public website with its commercial, operational, and financial workflows. The project combines a bilingual corporate website with an internal management workspace accessible on desktop and mobile.
The workflow begins with a quote request and continues through shipment tracking and financial management. Client information, proposals, shipments, and documents remain connected, reducing the need to switch between spreadsheets and separate tools.
Key Features
Bilingual corporate website: company information, services, quote requests, and contact channels in Portuguese and English.
Sales management: client records, list and board views for quotations, negotiation tracking, and PDF proposal generation.
Operations management: shipments organized by stage, with schedules, deadlines, booking requests, and documents.
Shipping documentation: generation of Bills of Lading and booking request PDFs, with document identification and verification.
Integrated financial management: accounts receivable and payable, invoicing in multiple currencies, bank account selection per invoice, cash flow tracking, and commission calculations.
Client communication: shipment tracking links, document access, and email updates.
Team collaboration and oversight: internal chat, individual access permissions, and an activity history.
What Makes This Project Different
Rather than simply bringing features together in a dashboard, the platform was built around the company’s actual workflows. A quotation can become a shipment and generate related financial records, maintaining a shared reference across stages and making information easier to reconcile.
The result is a tailored solution that organizes daily operations, reduces duplicate work, and gives both the team and its clients greater visibility.
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More than a website: a marketing platform for doctors
Most doctors have a website that sits still. We built something different for Dr. Luísa Gross, an oculoplastic surgeon in Brazil: an elegant public website connected to a private platform where her whole marketing operation runs.
The public website
A refined, mobile-first design that reflects the doctor's personal brand.
Pages for every procedure, with explanations and related videos.
Real patient results, Instagram content and a blog with educational articles.
Real Google reviews, approved one by one before they appear on the site.
Every contact button opens WhatsApp with a personalized message, and each contact is saved as a lead.
The management platform
Website metrics: visits, unique visitors and the most-viewed pages, compared with the previous period.
Leads: every contact is tracked back to its source, so the doctor knows which ads and campaigns bring patients.
Instagram and ads: account performance, engagement and ad spend in one place. With one click, a post can be sent to the right section of the website.
Google Business Profile: views, calls, direction requests, search terms and reviews, with replies right from the platform.
Marketing board: a Trello-style board where the doctor, the video editor, the designer and the social media manager work together. Each task has deadlines, checklists, files and approvals, and everyone gets an email when something needs their attention.
Weekly Stories planner: daily scripts the doctor can open, record and check off from her phone.
Publishing to Instagram: approved Reels, feed posts and Stories can be published or scheduled straight from the board, with caption and cover.
Website editor: texts, photos, videos, results and blog articles can be updated without a developer.
Users and permissions: each team member sees and edits only what their role allows.
Why it matters The doctor gets one place to plan content, publish it, measure results and see which efforts actually bring new patients. Her marketing becomes organized, measurable and connected to her website.
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