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Bloomstate - is a modern mental wellness concept designed around one simple idea: your mind deserves room to breathe.
The project combines calm digital experiences with expressive surreal visuals to make support feel more human, approachable, and personal.
What would a fashion brand look like if every design could exist only ten times?
No restocks. No second edition. That was the starting point for Arden Rumaire.
I built its identity around the details you discover up close: a tiny mouflon emblem, quiet wordmarks, and a visual world...
SIX SKIES explores what happens when details from museum objects are no longer confined to the scale in which we usually encounter them.
I selected six Open Access works from The Met, each carrying a distinct ornamental language from a different culture, and reimagined their...
Another piece of work for Arden Rumaire — this time exploring a softer, more tactile side of the brand through AI fashion film.
More and more brands are choosing AI video to tell their stories in a new way — not just to create visuals, but to build a whole atmosphere around the brand.
Arden Rumaire gave me the opportunity to explore exactly that. I created this video by combining AI-generated visuals,...
