FOUND YOU. — A Bumble BFF Friendship Day Case Study
The Project:
"FOUND YOU." is a multimodal brand system celebrating platonic 'soulmates' found on Bumble BFF. The campaign targets the "matches that didn't date... but stayed," transitioning digital connections into high-fidelity...
Forget AI-perfection. Forget symmetry. Forget the generic.
I built the 2026 Brand Identity Lab for the @Morphic as a response to algorithmic sameness. This is a 4-step premium generative engine designed to find the "human soul" of a brand.
I’ve officially opened the doors to Haus of Essence on @floraai.
A high-fidelity workflow that translates scent notes into professional campaign photography for wellness brands.
No more expensive studios—just the pure essence of your product.
To prove the 2026 Brand Identity Lab isn't just a one-hit wonder, I ran a third high-complexity test: Sonic Moss—an Eco-Punk hardware studio where bio-design meets the underground music scene.
The Goal:
Achieve an "Omni-Hybrid." I wanted to see if the workflow could...