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FOUND YOU. — A Bumble BFF Friendship Day Case Study
The Project:
"FOUND YOU." is a multimodal brand system celebrating platonic 'soulmates' found on Bumble BFF. The campaign targets the "matches that didn't date... but stayed," transitioning digital connections into high-fidelity real-world memories.
Link to Creative Node:
https://app.fuser.studio/embed/cc/2a80fa86-3b61-443c-9b55-fab3a32d5b0a
The Workflow:
Concept: Orchestrated a consistent brand world using a global 'Style String' across all generative nodes.
Compose: Utilized the Compositor Node for agency-grade brand precision, manually layering the Bumble Flower logo and custom typography onto 3D environments.
Deliver: Built an interactive Creative Code (p5.js) Polaroid flip with a 'Bumble Spark' particle reveal to bridge the gap between brand messaging and user intimacy.
For the matches that didn’t date...
...but stayed.
The 'Bumble Spark' particle reveal via p5.js is such a clever way to bridge the gap between brand messaging and user intimacy.
As a 3D Strategist, I really appreciate how you maintained a global 'Style String' to keep the world consistent across all nodes.
It makes the entire...
Thank you for the feedback. Glad you like it!
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Explore the full case study on my profile or Behance and let’s build your next branding project together on Contra! 🚀
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