Manjil Shrestha
Social Media Marketer | Content, Design & Video That Sells
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Manjil is building their profile!
Built and ran the TikTok content strategy from the ground up. Turning long-form podcast episodes into short, scroll-stopping clips designed for discovery, not just existing fans. Focused on hooks in the first few seconds, consistent posting, and content built to be found by people who'd never heard of the podcast before.
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Event Promo Campaign built to Sell Tickets, Not Just Get Likes.
Designed and executed a social media promo for the concert with one goal: conversions, not vanity metrics. The creative and copy were built around a clear call-to-action, urgency cues, and a hook that stopped the scroll, not just "nice" visuals.
Result: a measurable jump in ticket sales in the days following the post, proving the content moved people from viewing to buying.
Event: 1974AD (a popular band from Nepal) concert in Stuttgart, Germany. 24th August 2024.
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Worked as part of the in-house marketing team for DollarBuddy, a travel expense tracking and multi-currency budgeting app. I created social content across formats, including static posts, carousels, and short-form videos and reels, for Instagram, Facebook, and TikTok, adjusting each one to fit the platform. I helped build out a consistent brand voice that felt empowering, relatable, and a bit funny, wrote CTAs meant to actually get people to engage, and handled scheduling and posting so content went out on a regular basis.
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