Worked as part of the in-house marketing team for DollarBuddy, a travel expense tracking and multi-currency budgeting app. I created social content across formats, including static posts, carousels, and short-form videos and reels, for Instagram, Facebook, and TikTok, adjusting each one to fit the platform. I helped build out a consistent brand voice that felt empowering, relatable, and a bit funny, wrote CTAs meant to actually get people to engage, and handled scheduling and posting so content went out on a regular basis.