Some brands want to look new. This one wanted the opposite.
Upper Heritage borrows the codes of club tennis — crests,
hand-painted signage, court green. Designed to feel founded
in 1934 and simply never advertised.
When "just testing the logo" goes a little too far... haha. I guess when you love a project, you just can't stop at one slide! What do you think — did I overdo it, or is this exactly what the brand needed? ✨ check it out