When "just testing the logo" goes a little too far... haha. I guess when you love a project, you just can't stop at one slide! What do you think — did I overdo it, or is this exactly what the brand needed? ✨ check it out
Fresh case study 🚀🚀🚀
Brand identity for Peak, an all-in-one website builder for WordPress that I design and build. A four-letter mark, a warm paper-and-ember palette and one system that runs from the favicon to the packaging.
A four-letter mark that has to hold from favicon to packaging is a tough constraint. Did you draw one letterform first and build the other three from it, or design them together as a set from the start?