A visual direction based on soft gradients, diffused light, and minimal abstract forms.
Designed to create a calm, immersive presence and a cohesive visual language across digital content.
AEL is a visual identity developed for a practitioner working in soft healing and holistic support.
The brand was built around the idea of retrouver son axe — returning to one’s center.
The challenge was to create an identity that could feel calm, grounded, and emotionally safe...