EP cover built on a 3x3 grid.
Laurel and thorn crowns create a tension between glory and pain.
Muted palette, stencil portrait, minimal system.
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A visual direction based on soft gradients, diffused light, and minimal abstract forms.
Designed to create a calm, immersive presence and a cohesive visual language across digital content.
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AEL is a visual identity developed for a practitioner working in soft healing and holistic support.
The brand was built around the idea of retrouver son axe — returning to one’s center.
The challenge was to create an identity that could feel calm, grounded, and emotionally safe without becoming clinical or overly spiritual.
Instead of using familiar wellness tropes, the visual direction focuses on presence, silence, and reconnection through a symbolic logo, a restrained color system, and spacious composition.
The final identity includes:
logo system
color palette
typography pairing
moodboard
vertical and horizontal lockups
AEL is designed to feel quiet, human, and steady — a brand that supports rather than performs.
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Poster design for an electrobrunch / after-rave event concept.
I created a bold visual identity centered on custom-style typography, high contrast, and cosmic-inspired symbols. The aim was to design a poster that feels playful, memorable, and immediately eye-catching while keeping the event information clear and structured.
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