Luís Felipe
Helping SaaS founders turn signups into customers
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Campaign concepts for Passebit focused on simplifying crypto access and commerce.
The visuals highlight three core use cases: buying crypto faster, choosing between main currencies, and accepting Pix while receiving in crypto. The goal was to make the product feel more practical,...
For Zesty.io, the direction focuses on clarifying a complex product through stronger positioning and clearer messaging.
Instead of listing multiple features, the redesign emphasizes the core value: content control, flexibility, and enterprise performance. The goal was to simplify...
This concept for Mailtrap explores a more focused positioning for SaaS teams concerned with email deliverability.
Instead of a generic “email delivery” message, the direction emphasizes a clear pain point: SaaS emails landing in spam. The updated messaging highlights reliability,...
From Generic Integration to Specialized Authority: The Coupler.io Case
Many validated SaaS products face the same structural challenge: they operate in saturated markets with messages focused on technical functionalities, not on clear business results. In the original...
