For Zesty.io, the direction focuses on clarifying a complex product through stronger positioning and clearer messaging.
Instead of listing multiple features, the redesign emphasizes the core value: content control, flexibility, and enterprise performance. The goal was to simplify the narrative and communicate the product’s benefits more directly.
This approach helps position the brand as a more mature and enterprise-ready solution, making it easier for technical and marketing teams to quickly understand the value.
When reviewing a studio portfolio, look past the final screenshots. Ask what the problem was and what changed between first concept and shipped version. The work shows what they can present. The process shows what they can solve.
Wrapped September, a month that felt like three...
We launched Grind, a sport nutrition brand designed like a coffee brand, briefing to shelf in 4 weeks. Workshop's new website went live after 8 weeks of work, and we officially joined the Webflow Partner Program.
Behind all that: 90 videos, 29 design projects, 5 development builds, and 224 hours of work.