Luís Felipe
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Campaign concepts for Passebit focused on simplifying crypto access and commerce.
The visuals highlight three core use cases: buying crypto faster, choosing between main currencies, and accepting Pix while receiving in crypto. The goal was to make the product feel more practical, accessible, and commerce-ready.
This direction positions Passebit not just as a crypto platform, but as a simple bridge between local payments and digital currencies.
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For Zesty.io (http://Zesty.io), the direction focuses on clarifying a complex product through stronger positioning and clearer messaging.
Instead of listing multiple features, the redesign emphasizes the core value: content control, flexibility, and enterprise performance. The goal was to simplify the narrative and communicate the product’s benefits more directly.
This approach helps position the brand as a more mature and enterprise-ready solution, making it easier for technical and marketing teams to quickly understand the value.
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This concept for Mailtrap explores a more focused positioning for SaaS teams concerned with email deliverability.
Instead of a generic “email delivery” message, the direction emphasizes a clear pain point: SaaS emails landing in spam. The updated messaging highlights reliability, reputation control, and infrastructure built specifically for developers and product teams.
The goal was to create a more niche, problem-driven landing direction that communicates value faster and positions Mailtrap as a critical infrastructure tool rather than just another email service.
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From Generic Integration to Specialized Authority: The Coupler.io (http://Coupler.io) Case
Many validated SaaS products face the same structural challenge: they operate in saturated markets with messages focused on technical functionalities, not on clear business results. In the original positioning of Coupler.io (http://Coupler.io), the brand was widely presented as a data integration platform. Although the proposal was informative, it diluted the perception of immediate value and made it difficult to quickly convert new users.
To unlock the next level of product maturity, the strategic focus has shifted from the width of the tool to the depth of the problem. Instead of competing for space in the generic data connector market, the brand was directed to a specific segment: e-commerce teams focused on profitability.
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