Lucia

Lucia D

Creative Content Strategist & Copywriter

New to Contra

Lucia is ready for their next project!

When nostalgia meets culture, great branding happens. Adidas’ collaboration with Oasis isn’t just a fashion drop: it’s a masterclass in emotional marketing. 🧠✨
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Social media strategy isn’t just about selling, it can also question and transform. That’s what I learned while working on my activist digital campaign about how teenage girls are exposed online 👇🏻.
Last year, I stepped out of traditional advertising to create a digital activist campaign; from social media strategy to content planning. It was one of the most meaningful experiences I’ve had. I hope to bring something like that to life again someday ❤️
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Last year, I stepped out of traditional advertising to create a digital activist campaign; from social media strategy to content planning. It was one of the most meaningful experiences I’ve had. I hope to bring something like that to life again someday ❤️
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Me? Going full on a social media digital campaign because we sure do much more than "just post" on Instagram 👩🏻‍💻 See more: https://contra.com/s/srrOMkle-digital-social-media-campaign-strategy?r=luciaadalessio
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Cyber Monday is not just about discounts, it’s about connection, timing & consistency. Show value, stay authentic, and think beyond Monday 😉. Don’t just sell; build recognition, trust & community ⚡
Here's a bit of inspiration👇
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