Digital Social Media Campaign StrategyLucia D
I create social media campaigns that go beyond posts, combining strategic planning, platform-specific copywriting, and creative direction to bring a brand’s story to life. Every piece is thoughtfully crafted to connect with audiences, spark engagement, and align with your goals. With a keen eye for trends, authentic storytelling, and a deep understanding of digital behavior, I turn ideas into campaigns that truly resonate and deliver measurable impact.
What's included
Initial meeting or brand questionnaire
The project begins with an initial meeting or brand questionnaire, where key information is collected, including objectives, target audience, brand tone and active platforms. This step allows me to fully understand the brand identity and goals before developing the campaign.
Overall campaign strategy
I provide a document defining the campaign’s objectives, central creative concept, and key messaging. The strategy specifies the type of campaign, such as awareness, engagement, promotion, launch, or institutional communication, ensuring the campaign is aligned with the client’s goals.
Platform selection
The campaign plan is adaptable to all active client platforms, up to four. Each platform is strategically justified based on the audience and campaign objectives, ensuring content is optimized for maximum impact.
Content pillars and communication axes
I define the campaign’s content pillars and communication axes, such as brand personality, product, inspiration, or call-to-action. Each axis includes a brief description outlining its purpose, tone, and key message to guide content creation.
Cross-platform content ideas and formats
The plan includes 10–15 cross-platform content pieces, such as posts, reels, videos, stories, and carousels. Each piece is thoughtfully designed for its specific platform, leveraging platform-specific features and communication codes. Deliverables include content type and format per platform, communication axis and objective, creative idea or storytelling, suggested copy or caption, visual reference or style example, and notes for the designer.
Creative direction guidelines
I provide comprehensive creative direction, including guidance on tone, visual style, colors, pacing, and emotions to convey. Examples and references are included to ensure designers can execute the campaign consistently and in line with the brand’s vision.
Advertising recommendations
The campaign plan identifies strategic pieces for paid amplification, including awareness, engagement, traffic, or conversion objectives. Recommendations include guidance on optimal timing for ads, such as pre-campaign, launch, or peak interaction periods.
Publishing schedule
A clear publishing schedule is provided, including order and posting rhythm, suggested dates, and campaign stages (pre, during, post). A timeline table is included for easy organization and implementation.
FAQs
Example work
Lucia's other services
Starting at$750
Duration35 days
Tags
Instagram
LinkedIn
Notion
TikTok
Trello
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Lucia D Buenos Aires, Argentina
- 29
- Followers
Digital Social Media Campaign StrategyLucia D
Starting at$750
Duration35 days
Tags
Instagram
LinkedIn
Notion
TikTok
Trello
Social Media Manager
Social Media Marketer
Social Media Strategist
I create social media campaigns that go beyond posts, combining strategic planning, platform-specific copywriting, and creative direction to bring a brand’s story to life. Every piece is thoughtfully crafted to connect with audiences, spark engagement, and align with your goals. With a keen eye for trends, authentic storytelling, and a deep understanding of digital behavior, I turn ideas into campaigns that truly resonate and deliver measurable impact.
What's included
Initial meeting or brand questionnaire
The project begins with an initial meeting or brand questionnaire, where key information is collected, including objectives, target audience, brand tone and active platforms. This step allows me to fully understand the brand identity and goals before developing the campaign.
Overall campaign strategy
I provide a document defining the campaign’s objectives, central creative concept, and key messaging. The strategy specifies the type of campaign, such as awareness, engagement, promotion, launch, or institutional communication, ensuring the campaign is aligned with the client’s goals.
Platform selection
The campaign plan is adaptable to all active client platforms, up to four. Each platform is strategically justified based on the audience and campaign objectives, ensuring content is optimized for maximum impact.
Content pillars and communication axes
I define the campaign’s content pillars and communication axes, such as brand personality, product, inspiration, or call-to-action. Each axis includes a brief description outlining its purpose, tone, and key message to guide content creation.
Cross-platform content ideas and formats
The plan includes 10–15 cross-platform content pieces, such as posts, reels, videos, stories, and carousels. Each piece is thoughtfully designed for its specific platform, leveraging platform-specific features and communication codes. Deliverables include content type and format per platform, communication axis and objective, creative idea or storytelling, suggested copy or caption, visual reference or style example, and notes for the designer.
Creative direction guidelines
I provide comprehensive creative direction, including guidance on tone, visual style, colors, pacing, and emotions to convey. Examples and references are included to ensure designers can execute the campaign consistently and in line with the brand’s vision.
Advertising recommendations
The campaign plan identifies strategic pieces for paid amplification, including awareness, engagement, traffic, or conversion objectives. Recommendations include guidance on optimal timing for ads, such as pre-campaign, launch, or peak interaction periods.
Publishing schedule
A clear publishing schedule is provided, including order and posting rhythm, suggested dates, and campaign stages (pre, during, post). A timeline table is included for easy organization and implementation.
FAQs
Example work
Lucia's other services
$750