Digital Social Media Campaign Strategy
Starting at
$
750
About this service
Summary
FAQs
What is included in this service?
This service includes strategy development, cross-platform content planning, creative direction, base copywriting, content ideas, communication pillars, and advertising recommendations. It does not include graphic design, ad execution, or campaign management.
What do I need to provide to start the project?
Key information about your brand, objectives, audience, tone, active platforms, and estimated budget. This can be shared through a brief questionnaire or an initial meeting.
Do you create the actual graphics or posts?
No, I provide all materials and instructions ready for a designer to implement. My focus is on planning, strategy, and creative guidance.
Will you manage our social media accounts?
No, this service does not include account management, posting, or community engagement. I deliver a campaign ready for your team or designer to execute.
How many platforms can this campaign cover?
The plan can be adapted for up to 4 platforms, tailored to each platform’s audience, features, and communication codes.
How many content pieces are included?
Typically, 10–15 content pieces (posts, stories, reels/videos, carousels, etc.) are planned cross-platform, with suggested copy, references, and notes for the designer.
What's included
Initial meeting or brand questionnaire
The project begins with an initial meeting or brand questionnaire, where key information is collected, including objectives, target audience, brand tone and active platforms. This step allows me to fully understand the brand identity and goals before developing the campaign.
Overall campaign strategy
I provide a document defining the campaign’s objectives, central creative concept, and key messaging. The strategy specifies the type of campaign, such as awareness, engagement, promotion, launch, or institutional communication, ensuring the campaign is aligned with the client’s goals.
Platform selection
The campaign plan is adaptable to all active client platforms, up to four. Each platform is strategically justified based on the audience and campaign objectives, ensuring content is optimized for maximum impact.
Content pillars and communication axes
I define the campaign’s content pillars and communication axes, such as brand personality, product, inspiration, or call-to-action. Each axis includes a brief description outlining its purpose, tone, and key message to guide content creation.
Cross-platform content ideas and formats
The plan includes 10–15 cross-platform content pieces, such as posts, reels, videos, stories, and carousels. Each piece is thoughtfully designed for its specific platform, leveraging platform-specific features and communication codes. Deliverables include content type and format per platform, communication axis and objective, creative idea or storytelling, suggested copy or caption, visual reference or style example, and notes for the designer.
Creative direction guidelines
I provide comprehensive creative direction, including guidance on tone, visual style, colors, pacing, and emotions to convey. Examples and references are included to ensure designers can execute the campaign consistently and in line with the brand’s vision.
Advertising recommendations
The campaign plan identifies strategic pieces for paid amplification, including awareness, engagement, traffic, or conversion objectives. Recommendations include guidance on optimal timing for ads, such as pre-campaign, launch, or peak interaction periods.
Publishing schedule
A clear publishing schedule is provided, including order and posting rhythm, suggested dates, and campaign stages (pre, during, post). A timeline table is included for easy organization and implementation.
Example projects
Duration
35 days
Skills and tools
Social Media Manager
Social Media Marketer
Social Media Strategist
Notion
TikTok
Trello
Industries