Content Strategy & Social Media Planning

Lucia D

Starting at

250

About this service

Summary

I offer a 1-month social media strategy and content calendar for one platform, designed to give your brand clarity, structure, and consistency. I provide a personalized strategy, content calendar, brand tone & voice guidelines, and profile optimization recommendations, focusing on copywriting and the brand presence your social media should convey. Everything is delivered ready for a designer to implement, as my role is in planning and strategy rather than creating visual design. What makes me unique is my ability to blend strategic planning with creative storytelling, creating content that resonates with audiences in both English and Spanish.

FAQs

What does this service include?
1-month social media strategy + calendar for 1 platform (6 posts, 2 videos, 8 stories). Includes copy, visual references, profile optimization, and diagnostic. No graphic/video design.
What tools do you use?
I deliver the content calendar in Google Sheets. Internally, I use Notion and Trello to organize tasks and plan the strategy. No design files included; visual concepts are guidance only.
Can you do graphic design for me?
No, because I provide strategy, copy, and visual guidance, but graphic or video design must be done by your team or a designer.
Who is this plan for?
Ideal for small brands or entrepreneurs who want a strategic foundation to boost their online presence with authenticity. Also suitable for anyone needing a 1-month social media strategy.
How often will you respond if I purchase this service?
I usually respond in less than 24 hours on business days. I’ll keep you updated on progress as each step is completed.

What's included

1-Month Content Calendar
* 6 posts, 2 videos, 8 stories * Suggested dates, captions, visual references, and purpose for each piece
Personalized Social Media Strategy
Platform objectives, content pillars, tone of voice, and posting frequency
Brand Tone & Voice Guide
* Copywriting and visual style guidelines * Recommendations on language, audience approach, and brand expression
Profile Optimization Recommendations
Improvements for bio, links, and categories
Initial Diagnostic Report
Summary of strengths, opportunities, and actionable insights

Example projects