Social media strategy isn’t just about selling, it can also question and transform. That’s what I...Social media strategy isn’t just about selling, it can also question and transform. That’s what I...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Social media strategy isn’t just about selling, it can also question and transform. That’s what I learned while working on my activist digital campaign about how teenage girls are exposed online 👇🏻.
Last year, I stepped out of traditional advertising to create a digital activist campaign; from social media strategy to content planning. It was one of the most meaningful experiences I’ve had. I hope to bring something like that to life again someday ❤️
Post image
Lucia's avatar
🎯 Through strategy, planning, and storytelling, the goal was to make visible what’s often invisible: how beauty standards and algorithms shape identity from such a young age.
Post image
Lucia's avatar
👉🏻 We used social media not as a mirror, but as a lens: to invite reflection, awareness, and dialogue.
Lucia's avatar
Creativity can become truly meaningful when it drives change 🙂‍↕️.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started