Leonard Adams
UX Designer crafting clean, modern, user-focused designs
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iPayBTC — Brand Repositioning & System Design
iPayBTC wasn’t a design problem — it was a clarity problem.
The brand had already run campaigns, but without a defined voice or system, every execution felt disconnected. Messaging was vague, the website lacked direction, and the...
Built a complete brand system for TagMi — a social economy platform designed around connection, visibility, and earning.
From logo usage and color systems to typography, imagery, and real-world applications, every detail was crafted to feel bold, premium, and scalable. The goal...
Most firms wait for the client to define the problem. 3Projects is designed to identify the inefficiencies before they escalate.
I’ve been working on the brand discovery and strategic positioning for this enterprise transformation partner. We are leaning into a Bold & Minimal...
This was one of my first major UX projects in brand design — Whot Africa (2023).
Looking back, there’s a lot I’d improve today, but I’m proud of what it became.
What started as a small redesign project turned into a product that grew from 150k to over 500k users, redefining how an...
Currently improving on an existing blockchain transaction platform by experimenting with illustrative icons and clearer CTAs — finding new ways to make complex systems feel human and intuitive.
