Leonard Adams
UX Designer crafting clean, modern, user-focused designs
Good products can fail when the experience feels confusing.
For Valcetra, I stepped in to improve the UX after identifying friction in the onboarding experience.
From revamping onboarding to redesigning parts of the mobile app, the focus was on making the platform feel more...
Designed a standalone crypto wallet experience for a social platform with a high-energy.
The challenge was creating something that feels fast, premium, and trustworthy while staying visually aligned with the platform’s dark, modern identity.
Key focus areas:
• Wallet overview...
Led SQM from zero to launch — from brand identity to full product design.
Built the foundation, defined the experience, and led the team through execution.
Every detail was intentional: clear structure, simple flows, and a product that just works
Most firms wait for the client to define the problem. 3Projects is designed to identify the inefficiencies before they escalate.
I’ve been working on the brand discovery and strategic positioning for this enterprise transformation partner. We are leaning into a Bold & Minimal...
Built a complete brand system for TagMi — a social economy platform designed around connection, visibility, and earning.
From logo usage and color systems to typography, imagery, and real-world applications, every detail was crafted to feel bold, premium, and scalable. The goal...
