While automation is undeniably fast, it has a hidden side effect it’s often cold. In the high-stakes worlds of FinTech and SaaS, “cold” is the first step toward churn. When a customer feels like a ticket number in a database rather than a partner in a mission, the relationship...
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Why Most CRM Systems Fail the “Human Test” (and How to Fix It).
We’ve been sold a productive lie: that the more we automate, the more we scale.