Contra - A professional network for the jobs and skills of the futureWhy Most CRM Systems Fail the Human Test in FinTech and SaaS
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While automation is undeniably fast, it has a hidden side effect it’s often cold. In the high-stakes worlds of FinTech and SaaS, “cold” is the first step toward churn. When a customer feels like a ticket number in a database rather than a partner in a mission, the relationship begins to erode.

thefintechnotes.medium.com

Why Most CRM Systems Fail the “Human Test” (and How to Fix It).

We’ve been sold a productive lie: that the more we automate, the more we scale.

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