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Laura Martínez
Senior Graphic Designer | Brand Identity
New to Contra
Laura is ready for their next project!
IVORY | Brand Identity & Visual System
A brand identity inspired by the symbolic depth of the color ivory and its cultural connection to longevity and success. The project focuses on a "quiet luxury" aesthetic, blending traditional significance with a modern, minimalist visual...
Branding & Wellness Identity
Goal: High-end visual identity for an integral wellness center.
Solution: Developed a minimalist brand system that balances clinical precision with a luxury lifestyle aesthetic, including custom iconography and typography.
Impact: A cohesive visual...
Album Identity & Art Direction
Comprehensive visual identity for the Electronic Live Act album "De Negro Te Ves Bien".
Developed a high-contrast, minimalist aesthetic tailored for the electronic scene. The design covers the album artwork, digital release assets, and promotional...
Yoga Brand Identity & Digital Media Kit
Problem: A yoga instructor needed a professional personal brand to stand out and sell personalized classes through digital channels.
Solution: I developed a vibrant, high-contrast visual identity and a mobile-optimized sales presentation...
Hellmann’s | Seasonal Retail Campaign & POS Strategy
The Challenge:
Maintain market dominance during the brand's most critical seasonal window (May Month) by breaking through supermarket visual noise and high-traffic environments.
The Solution:
I developed a comprehensive POS...
