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Hellmann’s | Seasonal Retail Campaign & POS Strategy
The Challenge:
Maintain market dominance during the brand's most critical seasonal window (May Month) by breaking through supermarket visual noise and high-traffic environments.
The Solution:
I developed a comprehensive POS system based on a "kermés" (festive fair) concept. Instead of standard retail layouts, I focused on creating an immersive shopper experience through festive visual cues and a bold visual hierarchy that triggered immediate product recognition.
The Result:
A concept-driven, production-ready system that strictly followed global brand guidelines while maximizing shelf visibility and driving immediate conversion.
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Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
Beautiful restraint. The identity really captures that ‘quiet confidence’ you described — especially how structure and warmth stay balanced without slipping into decorative noise.
Building a universe, not a brand.
This is superb, hoping to learn a bit of video editing soon.
If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
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