Laura Salaun

Founders I see on Contra are building fast. Sites up in a day, brand live by the weekend. AI builders make that possible, and for a lot of use cases, it's exactly the right call.

But there's a question worth asking before you choose your platform.

Are you building a site, or a...

Some treat SEO and Paid Search as two separate budget lines. Two separate strategies.

The brands growing most efficiently think about them differently, as one integrated strategy across the same page.

Organic gives you presence. Paid gives you control over message, timing, and...

Some brands have a marketplace problem disguised as a growth problem.

Volume is coming in, but the channel doesn't reflect who they're trying to reach. It's capping their ceiling.

I see this with high-end brands that built early traction on marketplaces. Organic flatlines. No...

"SEO isn't sexy" OK, how about +43% more clicks and 20% higher CTR in a zero-click era? For this client, we rebuilt tech SEO foundations (heading structure, canonical links, structured data), reviewed their on-page content (meta-title, descriptions, alt-text, and file...