Optimize Your Website Build: Balancing Speed and VisibilityOptimize Your Website Build: Balancing Speed and Visibility
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Laura Salaun
pro
• May 12
Founders I see on Contra are building fast. Sites up in a day, brand live by the weekend. AI builders make that possible, and for a lot of use cases, it's exactly the right call.
But there's a question worth asking before you choose your platform.
Are you building a site, or a surface that needs to be found?
Client-side React (the default output of most AI builders) has real limitations for search crawlability. Google, ChatGPT, and Claude often land on a near-empty page. The content loads after, in JavaScript, at a point where most crawlers have already moved on.
You publish, you optimize, you write. And a meaningful chunk of that work stays invisible.
Speed and discoverability aren't always at odds, but they require different architectural choices. Knowing which one you're optimizing for before you build saves a painful conversation later.
Thinking through your website strategy? I'd love to exchange thoughts.
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