Freelance UX Designer

Onboarding redesign for SaaS product
Onboarding redesign for SaaS product

Research into and redesign of the onboarding flow. Putting the user front and center resulted in a significantly improved product adoption rate.

UX Researcher
UX Designer
Product Designer
Figma
Hotjar
Mixpanel

Customer-centric mortgage application platform
Customer-centric mortgage application platform

Putting customers and advisors at the center of the research and design process.

UX Researcher
UX Engineer
UX Designer

Product selection flow
Product selection flow

Simple yet powerful; a product selection flow that recommends everyone the Jake Shake that works best for them.

UX Designer