Koziba Maphorisa
Tourism Marketing Strategist | Safari & Hospitality Growth
New to Contra
Koziba is ready for their next project!
Your Guests Are Not Looking at Your Business the Way You Are
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Developed an 8 day / 7 night Okavango Delta safari itinerary for Touchlife Tours Safaris, combining Moremi Game Reserve with the private NG12 Concession. The work focused on structuring the safari experience, presenting its key wildlife, cultural and wilderness experiences, and communicating the journey in a compelling, guest-facing format.
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A website copy and SEO development project for Horse Ride Safaris, focused on positioning the company and its horseback safari experiences in Botswana’s NG32 Concession. The work developed the website structure, customer-facing copy, activity descriptions, brand story, community tourism messaging and SEO titles, meta descriptions and keywords to strengthen visibility and conversion.
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A thought-leadership piece examining tourism marketing from a commercial perspective, drawing on practical experience in safari and hospitality operations. The work challenges the conventional focus on visibility and highlights the relationship between positioning, distribution, pricing, trust, visibility and conversion in turning marketing activity into bookings and sustainable business growth.
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