A thought-leadership piece examining tourism
Koziba Maphorisa
A thought-leadership piece examining tourism marketing from a commercial perspective, drawing on practical experience in safari and hospitality operations. The work challenges the conventional focus on visibility and highlights the relationship between positioning, distribution, pricing, trust, visibility and conversion in turning marketing activity into bookings and sustainable business growth.
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Posted Aug 30, 2026
A thought-leadership piece examining tourism marketing from a commercial perspective, drawing on practical experience in safari and hospitality operations. T...
