Koziba Maphorisa
Tourism Marketing Strategist | Safari & Hospitality Growth
New to Contra
Koziba is ready for their next project!
I’ve also started publishing my thinking on tourism marketing, hospitality, storytelling and commercial strategy.
I’m putting the practical stuff there - ideas, observations and lessons from working across the tourism industry.
Read the publication:
kozibamaphorisa.substack.com
Koziba Publication | Substack
Thoughts, stories and practical insights on tourism, hospitality, business, marketing, travel and the realities of building a career in Africa. Click to read Koziba Publication, by Koziba Maphorisa, a Substack publication. Launched 6 days ago.
Most businesses don't need more marketing. They need to understand what's getting in the way of performance.
A restaurant can have reasonable sales and still have a profitability problem; a lodge can have good occupancy and still struggle with margins; a safari operator can have...
Your website is not your marketing strategy.
A tourism business can have a beautiful website and professional photographs. It can rank on Google, have thousands of followers, and still struggle to generate bookings. Because a website is not the strategy. It is part of the...
Visibility is not the strategy.
It is the amplifier.
A tourism business can have a beautiful website, and thousands of followers. It can run advertising, appear on Google, have a strong presence across multiple platforms, and still struggle to generate bookings - because...