Banjoko Timothy
Help Founders Design SaaS & Apps That Fuel Growth & Revenue
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A single pixel can cost you thousands in revenue.
It's about the subtle friction hiding in plain sight.
The navigation that makes users think twice, the button that doesn't feel clickable, the form that overwhelms before they even start.
I've seen startups lose 40% of their...
The MVP Mistake: Confusing Minimum with Mediocre
They launched their MVP, and nobody used it.
Not because the idea was wrong, but because the execution was sloppy.
I recently reviewed a promising app where the founder said, "We kept it simple, just the core features." Yet, the app...
A founder I once worked with had a brilliant idea.
The vision was bold, the energy was high, and the team was talented.
However, there was one problem they were unsure about.
🎯 Endless meetings.
🎯 Conflicting opinions.
🎯 Weeks of wireframes and Slack debate
Yet no one really...
And finally made it through on here
Here is a recent project I am currently working on. will share more updates soon
A founder told me, We want users to explore all our features.
Minutes in, I felt like I was exploring Narnia
Founders love their products so much that they sometimes forget users don’t share the same context (or patience)
That’s why I love helping founders simplify. Because...
