Keke Shen

Here’s a little collection of sketches I made during a recent logo project. As an illustrator and designer, I genuinely love the sketching process (maybe sometimes a bit too much!).

And it’s not just sketching — researching, thinking, and vectorizing everything takes time too. I...

This packaging design was made for a limited-edition craft beer launched in Beijing. It’s a playful fusion of jasmine tea and seaberry, brewed into a refreshing sour ale. The challenge (and fun part!) was to capture this floral, tart, tea-inspired vibe in a clean but expressive...