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I only started being more active on Contra recently, so this is less of a re-introduction and more of a fresh one — Hi, I'm Keke, a freelance designer, illustrator, and food lover 🍅
I specialize in branding and web design (Framer & Webflow are my go-tos, though I work with Wordpress too), and I'm particularly passionate about food brands (unsurprisingly!). As someone who grew up in Asia and now lives in Europe, I also love working with brands that bridge cultures and celebrate cross-cultural stories.
2025 was actually my first year freelancing, so I made this showreel to reflect on the journey. For me, it was a year of "slowly starting up from pause" after being laid off in 2024. Here's hoping 2026 will be a year of bigger strides — or maybe even breaking into a run! 🏃♀️➡️
Hi Keke👋 Love the video
Hi Keke! Nice to meet you. Your show reel is so fun to watch—I love the music too! Fellow food lover here😊 It's cool to see that passion in your designs!
Loooove the projects! Really nice typographic work. Welcome again and nice to meet you!
Nice to meet you! Love your projects!!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I’ll tell you why you haven’t heard from me in a while:
👶 Recently became a dad for the second time.
🏝️ Took some time off with the family.
🎆 Working on some exciting news.
If you’re reading this, you’re probably one of the people I’m trying to help. After working in the tech industry for 15 years and freelancing for the past 3, I’ve experienced both sides of the table.
And one thing became very clear: freelancing is hard.
There’s a lot of trial and error before you think you’ve found the perfect setup... And even then, it’s often still not great...
So I’m releasing two things soon that I’m really proud of:
CONTINUES IN COMMENTS…
👇👇👇👇👇
1. The Contra Guide
A practical playbook for experienced freelancers on Contra who want better clients, not more applications.
Learn how to position your profile, present your work, build credibility through reviews, improve your discovery score, and handle client...
SensorIA — Brand Direction
I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.
Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement.
Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.
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