A City of Two Languages:
A short-form video concept exploring the connection between language, culture and everyday experiences in Singapore, designed for Chinese audiences, highlighting Singapore as an approachable and culturally familiar destination to learn English with...
Woody Pizza NYC — Holiday Postcard
A Christmas postcard concept for a fictional New York pizzeria, created for a Sharpen.design creative challenge.
With a pizza slice as its centrepiece, the design combines vintage-inspired typography, intricate ornamental details and a warm...
A quiet visual of the coffee ritual. I wanted to play with tactile textures—warm Kraft filter paper, a vintage spoon, oversized coffee beans, and rich coffee crema—all wrapped up in a soft, earthy neutral colour palette. This piece is all about celebrating the slow, grounding rhythm of making a cup of coffee. ☕️
You’ve Met Your Matcha 🍵
A social ad concept for a matcha × vanilla soft serve. I wanted the campaign to feel playful and contemporary without looking overly polished — combining flash photography, oversized type, muted matcha green, and small bilingual details. The result is a...
Graphic DesignSocial Media MarketingVisual DesignAdobe PhotoshopCanvaChatGPTsocialmediadesigngraphicdesigndigitalmarketing
Advertising ads developed for 'Dreamwalkers', a conceptual sci-fi dystopian universe where natural dreaming has become defunct for almost everyone. Dream+ is a consumer supplement. It is 2050 and dreams have become a commodified resource. Dreams are captured, quantified,...
