A City of Two Languages:
A short-form video concept exploring the connection between language, culture and everyday experiences in Singapore, designed for Chinese audiences, highlighting Singapore as an approachable and culturally familiar destination to learn English with Inlingua.
Through original street footage and bilingual typography, the video captures the feeling of discovering a place through its words, people and surroundings. Shot across Chinatown, the visual narrative leverages on Singapore's bilingual landscape.
Created as a speculative campaign concept for inlingua Singapore's Full-Time English Programme, this project explores visual storytelling for social media through a blend of cultural details and editorial-style imagery, showcasing Singapore as a welcoming, "city of two languages" where learning English happens both in the classroom and through everyday experiences.
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Woody Pizza NYC — Holiday Postcard
A Christmas postcard concept for a fictional New York pizzeria, created for a Sharpen.design (http://Sharpen.design) creative challenge.
With a pizza slice as its centrepiece, the design combines vintage-inspired typography, intricate ornamental details and a warm terracotta-and-cream palette to give a classic pizza slice a festive twist.
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A quiet visual of the coffee ritual. I wanted to play with tactile textures—warm Kraft filter paper, a vintage spoon, oversized coffee beans, and rich coffee crema—all wrapped up in a soft, earthy neutral colour palette. This piece is all about celebrating the slow, grounding rhythm of making a cup of coffee. ☕️
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You’ve Met Your Matcha 🍵
A social ad concept for a matcha × vanilla soft serve. I wanted the campaign to feel playful and contemporary without looking overly polished — combining flash photography, oversized type, muted matcha green, and small bilingual details. The result is a little cheeky, a little nostalgic, and very much about the ice cream.
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